PRIVACY POLICY

Effective Date: May 24, 2025

At STH Apparel, your privacy matters. This Privacy Policy explains how we collect, use, and protect your personal information when you interact with our website and services.

1. What Information We Collect

We may collect the following information:

  • Personal Information: Name, email, shipping/billing address, phone number

  • Payment Information: Securely processed by third-party providers; we do not store your full card details

  • Order & Interaction History: Items purchased, messages exchanged, and customer support inquiries

  • Device & Usage Data: IP address, browser type, pages visited, and general location

  • Marketing & Engagement: Ad interactions, email clicks, and site behavior

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders

  • Provide customer service and order updates

  • Send you emails about new drops, promotions, and product news (only if subscribed)

  • Improve your shopping experience and site functionality

  • Run ads and retargeting campaigns through platforms like Meta, Google, and TikTok

  • Analyze what’s working to help guide future releases

3. Advertising & Retargeting

We use tools like Meta Pixel, Google Analytics, and TikTok Pixel to:

  • Serve you relevant ads based on your activity on our site

  • Remind you about products you viewed or added to your cart

  • Track ad performance and audience behavior

These platforms may use cookies to show you ads across the internet. You can opt out of personalized ads in your account settings on each platform or by visiting www.aboutads.info.

4. Data Sharing

We do not sell or rent your personal data.
We only share your information with:

  • Payment processors

  • Shipping providers

  • Marketing and analytics tools

  • Platforms that help us operate our business

All third parties are required to handle your data securely and only use it for authorized purposes.

5. Your Rights

You can:

  • Access, update, or correct your information

  • Unsubscribe from marketing at any time

  • Request that we delete your data

To do any of the above, just contact us at info@smalltownhollywood.com.

6. Cookies

We use cookies to:

  • Keep track of your cart

  • Store site preferences

  • Enable ad tracking and analytics

You can manage or disable cookies in your browser settings.

7. Contact Us

For any questions or concerns about your data or this policy, contact us at info@smalltownhollywood.com.